On my podcast, Maxwell’s Iowa CoffeeCast, I shared my coffee conversation with Joseph LeValley, a former journalist, speaker, Iowa Rock n’ Roll Hall of Fame musician, and longtime hospital executive. Decades ago, Joe discovered he had the imagination, drive and skill for fiction writing. More recently, he turned it into an award-winning series of mystery/thrillers. He spent seven years in an early career as a newspaper crime reporter and recounted how his first book idea came to him while covering a murder trial. Though the defendant was ultimately convicted, LeValley daydreamed about the possibility of wrongful conviction—an idea that eventually led to his debut novel, Burying the Lede.
A Story Left in a Drawer for 25 Years
I remember the first time I spoke with Joe about his writing career. It was a surprise to many that he had become a novelist, considering his long tenure in journalism. He admitted that he hadn’t planned on it either. After covering multiple high-profile murder trials, an idea for a novel took root in his mind. However, life took him in a different direction, and for 25 years, his partially written manuscript sat in a drawer. It wasn’t until retirement that he felt the urge to complete what he had started, motivated by an exciting plot twist idea, some friendly workplace teasing, and a personal commitment to write every day until it was finished.
The Unexpected Success of Burying the Lede
Joe’s discipline in completing Burying the Lede paid off. The book was published by Iowa-based Book Press Publishing and received prestigious awards, including the Canadian Book Excellence Award. He never expected such recognition, and neither did his wife, as he humorously noted. But once the book gained traction, Joe began to wonder: Could he do it again?
Tackling a Tough Subject in Cry from an Unknown Grave
His second novel, Cry from an Unknown Grave, took on the harrowing issue of human trafficking. When the topic first caught his attention, he knew very little about it. But as he delved into research, he uncovered shocking truths that turned the subject into a gripping novel. Rather than attempt to solve the global issue within one story, he focused on Tony Harrington—his protagonist—chasing down a specific ring of traffickers in an effort to rescue at-risk victims. The book not only entertained but also educated, earning praise from critics who called it both compelling and important. During the pandemic, Joe found himself with more time than ever to write. What once took decades now took months, and he soon had three more books completed. He laughingly recalled how Burying the Lede took 33 years, yet Cry from an Unknown Grave took only 33 days. That kind of improvement curve, he joked, is hard to sustain.
How Journalism Shaped His Writing
One of the most interesting parts of our conversation was how Joe’s journalism background shaped his writing. He credits his ability to write quickly and confidently to his years in the newsroom. But, as he admitted, transitioning to fiction had its challenges—especially writing dialogue. He read extensively and practiced to ensure his characters’ voices sounded authentic. However, as any writer knows, accuracy is just as important as creativity. He learned this firsthand when a reader pointed out that a specific car model mentioned in his first book didn’t actually exist that year. It was a minor detail, but as Joe explained, such errors can pull readers out of the story, making accuracy crucial in any genre.
Expanding Beyond Tony Harrington
As Joe’s Tony Harrington series grew, so did his curiosity about publishing at a larger scale. With seven books under his belt, he decided to experiment by writing So Glad She Killed Him, a standalone mystery set in Iowa featuring a new detective, Jack Bennigan. Unlike his previous works, this book was written with the intention of pitching it to literary agents and New York publishers. While he’s received mixed responses—including some promising leads—Joe remains grounded, viewing this endeavor as an exciting side project rather than a make-or-break moment.
Should Tony Harrington Make it to the Big Screen?
Of course, the question of Hollywood adaptations inevitably came up. Many readers have told Joe his books would make great movies or TV series, and I wholeheartedly agree. However, Joe doesn’t invest time in pursuing that route, recognizing how long and unpredictable the process can be. He shared an industry insight that, on average, a book-to-screen adaptation takes 12 years to develop. Instead of chasing that dream, he remains focused on writing great stories. If Hollywood comes knocking, so be it.
The Future of Publishing and AI’s Impact
Before wrapping up, we talked about the evolving landscape of publishing. Joe acknowledged the rise of self-publishing and digital formats, noting that over 4 million books were published last year alone. This saturation makes standing out more challenging than ever. But the looming issue that concerns him the most is AI-generated fiction. He foresees a future where artificial intelligence can churn out novels indistinguishable from human-written ones, creating an ethical and market-based dilemma for authors.
Advice for Aspiring Writers
Despite these challenges, Joe remains optimistic. His advice to aspiring writers? Focus on writing the best book you can. While technology and the industry may change, great storytelling will always have a place. That’s wisdom I couldn’t agree with more.
Find more at JosephLeValley.com
Listen to the episode on Spotify below, wherever you listen to podcasts, or click HERE.